Merzci has Bread for Me

MERZCI is the trade name of CM & SONS FOOD PRODUCTS, INC. It is the leading bread and food

 pasalubong producer in Bacolod City and the island of Negros. It carries a wide array of product 

lines, namely, BAKESHOP, FAST FOOD, PASALUBONG, and PURIFIED WATER.

 

The company maintains optimum standards in its manufacturing processes and is constantly updating

 and improving its product lines. Along with its constant improvements, it strives to deliver customer

 satisfaction by bringing the highest “Value for Money” to its customers.

 

In 2014, following its trademark application with the Intellectual Property Office of the Philippines (IPO)

, the trade name got updated from Merci to Merzci. With the update in the name, came the upgrades 

and improvements of the company to produce better products and services to its customers. Thus,

 launching the brand in October 2014 as “The New and Improved MERZCI”. The addition of the letter 

Z in the name signifies that the company has been gearing up and focusing on targeting the 

GENERATION Z as the main market of its products and services. Customers can expect more from 

the company in the succeeding years – new products, more branches, improved customer service, 

and new ways to experience, share, and be part of MERZCI.

 

As of Jan 2018, the company is manned by a 1, 600-strong workforce more or less, with each 

department effectively working together to produce and maintain quality products for its customers.

 

 

CORPORATE VISION

Merzci will be a TOP LEADING BRAND in the Philippine Bakery Industry in Bakeshop and Pasalubong 

that is aggressively present NATIONWIDE serving quality and reasonably-priced products.

 

COMPANY MISSION

The company aims to continually provide its consumers with the highest quality products and services

 to maximize their money’s worth:

·         By opening outlets and satellites hubs in key towns and cities in the Philippines.

·         By hiring and training qualified and competent employees.

·         By delivering high quality products with the best value for money.

·         By using state-of-the-art technology and manufacturing equipment and practices.

·         By being innovative with current trends in the national and global markets.

·         By broadening reach through traditional and non-traditional channels.

 

COMPANY ROOTS

CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City, 

Negros Occidental. Its products are marketed under the trade name “Merci” a French word meaning 

“thank you”. Though the trade name is undergoing a rebranding process from Merci to Merzci, the 

company still believes that it will remain competitive in the food market.

Merzci started as a small bakery, supplying breads to a single store at the Libertad Market. Eventually,

 its popularity became undeniable due to a growing satisfied customer pool. With its high quality 

breads at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth,

 it did not take long for the company to establish its own branches around the city and supply products

 to satellite dealers all over the province.

Merzci also evolved into a fast food restaurant serving scrumptious and affordable snacks and 

short-order meals for people on the go.

Complementing its food line, it diversified its business interests in 2003 with the introduction of its 

bottled purified water brands distributed around Negros Island, namely MERCI PURIFIED DRINKING 

WATER and VITALIFE PURIFIED DRINKING WATER. Despite competition from national brands, the 

two brands successfully sliced a big share in the province’s purified water market in only a few 

months’ time and up to present. The water brand is also expected to follow suit in the rebranding of its

 trade name.

The success of CM & Sons Food Products, Inc. may very well be attributed to its ability to cope with 

the emergence of new markets and opportunities.

In January 2005, CM & Sons launched its newest line – MERZCI PASALUBONG TREATS, to cater to

 the growing tourist and balikbayan crowd that regularly come to the province. The pasalubong treats

 have gained a massive “suki” consumer crowd that prompted the company to open its first pasalubong

 center in Singcang, Bacolod City in September 2005. This branch is only about five minutes away 

from the old Bacolod Airport which, at that time, gained a wide acceptance among the locals and 

travelers alike. Seven months later, a second pasalubong center emerged in Mandalagan in April 2006,

 which now caters mainly to travelers leaving the city on the way to the north of the island. In 2008,

 when the New Bacolod-Silay Airport was opened to the public a new branch conveniently located at the

 Departure Area was opened for its customers who are always on the go. And, most recently last 

February of 2013, BREDCO Branch was established to cater to Iloilo-Panay travelers making it a point

 that, indeed, Merzci will always be a part of a traveler’s Bacolod experience.

For more than two decades, the company has produced quality products from breads to pastries to

 Visayan delicacies to short order meals and even purified water. Products are made available in the 

different branches and dealers in the Negros Island, Panay, even reaching as far as Tuguegarao City in 

the North, Zamboanga City, Manila, and Cebu. Some products are also exported by distributors to 

Canada, the USA, and other parts of the world.

Believing in the power of advertising and promotions, the company employs various media exposures 

such as television, radio, print, and even social media to reach its varied target markets. Special events

 such as concerts, tourism and sports events, and other special activities are also considered by the 

company as avenues to reach new markets.

 

MERZCI

Negros Occidental Dynamic Growth (Model Entrepreneur) Awardee

 

Merzci Bakeshop, Merzci Pasalubong Treats, Merci Purified Drinking Water and Vitalife Purified Drinking

 Water produced by C.M. & Sons Food Products, Inc. received the Dynamic Growth (Model 

Entrepreneur) Award presented by the Metro Bacolod Chamber of Commerce and Industry (MBCCI) in 

its Achievement Awards for 2011.

 

In the awarding ceremony at the L’Fisher Hotel last September 17, 2011, MERZCI was recognized as 

one of the best performing businesses in Negros Occidental. The award was presented to Mr. Jonathan

 Lo, President and CEO of C.M. & Sons Food Products, Inc.

 

The awarding ceremony was preceded by a luncheon with Vice President Jejomar Binay, Governor 

Alfredo G. Marañon, Jr., Mayor Evelio R. Leonardia, Bacolod Rep. Anthony Golez, 3rd District Rep. 

Albee Benitez and 4th District Rep. Jeffrey Ferrer.

 

In over two decades of manufacturing breads, pastries, pasalubong treats, and purified drinking water in

 Negros Occidental and other parts of the country, MERZCI has risen to become a leading food 

manufacturer in the region.

 

OTHER PRECIOUS AWARDS RECEIVED

 

2005 National Shoppers’ Choice Annual Awards

Merci Pasalubong Treats: No. 1 Pinoy Delicacies Manufacturer (National)

2005 National Shoppers’ Choice Annual Awards

Merci Purified Drinking Water: No. 1 Water Delivery Service (Negros Occidental)

2005 National Shoppers’ Choice Annual Awards

Merci Bakeshop: No. 1 Bakeshop (Negros Occidental)

 

 

A Sea of Zs: Sino may Z? MERZCI!

A sea of “Zs” exploded at the 35th Masskara Festival at Bacolod’s Lacson Tourism Strip last October 

16-19, 2014.

 

Launching the New and Improved MERZCI, Bacolod’s favorite pasalubong center, bakeshop, and fast 

food brought four nights of hyperfun – live band music, games, prizes, and dances – to festival guests 

through nightly live shows.

 

A giant mirror ball, red and yellow confetti, and two sky dancers ushered in guests to the MERZCI stage.

 The unveiling of the Z in MERZCI was performed by the mysterious yellow MERZCI Man and assisted

 by CM and Sons Marketing Manager for PR & Events Femmy Lee Magbanua and Branding Officer 

Lovelle Bellocillo.

 

Hosts Gerhard Krystoppher Pagunsan and John Gilbert Arceo, ably assisted by MERZCI Marketing 

Manager Femmy Lee Magbanua and the MERZCI Dancers, led contestants in the iconic games Siopao

 Eating Contest and Barquillos Relay. More contestants won MERZCI treats in pasalubong boxes with 

games like Bring Me, Pinaka-, and the Longest Z. Members from the dancing audience who did the 

MERZCI SIGN with their hands won customized MERZCI t-shirts. Those who had the letter Z in their 

names went home with customized MERZCI golf umbrellas.

 

Festival guests grooved to live music from Batukada de Negros, Aire Band, and 11th hour Band as 

freebies were tossed to the audience. The last night of the show was graced by 2014 Masskara Queen 

1st Runner-up and Miss Merzci Riah Angelica De Ocampo. Right beside the MERZCI stage, the biggest

 Masskara Festival PHOTOWALL offered FREE photo-taking to locals and tourists.

 

Meanwhile, the mysterious yellow MERZCI Man cavorted along Lacson Street, gamely posed with locals

 and tourists and did a surprise appearance at the Masskara Love Dance.

 

MERCI PURIFIED DRINKING WATER & VITALIFE PURIFIED DRINKING WATER

Complementing its food line, Merzci diversified its business interests in 2003 with the introduction of its 

bottled water brands distributed around Negros Island.

 

The purified drinking water undergoes a start of the art MULTI-STEP PROCESS that includes Softening,

 Reverse Osmosis, Carbon and Micron Filtration, UV Light Treatment, and Ozonation to ensure clean 

and safe drinking water to its consumers.

 

TECHNOLOGY & SANITATION

CM & Sons uses semi-automatic food machinery and premium food ingredients to maintain its standards

 and achieve a more efficient workflow during production.

 

The company follows strict implementation of hygienic practices among its workforce and sanitary 

practices in the workplace, living up to its FDA-approved status. Every product is diligently packed and 

checked for safe storage and consumption.